Dubai Tourism


Dubai Tourism


December, 2023

Dubai Department Of Economy & Tourism Case Study

Positioning Dubai As The Ultimate Holiday Destination For Indian Travellers

Starting February 2023, PR Pundit Havas Red capitalized on Dubai’s appeal to Indian travellers, targeting affluent cohorts with unique experiences, building affinity among millennials, Gen Z and solo travellers by amplifying Dubai’s diverse propositions, bespoke attractions, and outstanding connectivity to major hubs in India.

Identified curated themes highlighting Dubai’s myriad offerings for media FAM visits including luxury experiences. gastronomy, indoor summer activities, family-friendly attractions, wedding & honeymoon, art & culture, Dubai Fashion Week, etc.

Consistently boosted Dubai’s popularity in key regional and tier 2 markets, particularly through smart partnerships and an always-on media outreach program.

To drive on-brand messaging, PR Pundit Havas Red facilitated strategic content partnerships with key media titles and outlets targeting varied audience profiles and geographies across India.

Ensured Dubai remained the top destination of choice by positioning it on leading magazine covers Like Travel + Leisure India featuring personalities Riteish & Genelia Deshmukh, BBC TopGear with South Indian superstar – DQ Salmaan & Lifestyle Asia India with reputed filmmaker, Karan Johar. 

Strengthened Dubai’s positioning through impactful & targeted interviews for Bader Ali Habib, Regional Head of Proximity Markets, Dubai Department of Economy and Tourism with leading trade and hospitality media titles.

Evergreen PR efforts were undertaken by participating in topical occasions aligned with a yearly calendar, driving key trend features and listicles to keep the destination in the news.


Secured extensive visibility across key media titles such as Vogue India Wedding Book, Hello India, The New Indian Express, The Hindu, News18, Moneycontrol, CNCB TV18, Lifestyle Asia, Travel & Leisure, Conde Nast Traveller, Curly Tales, etc.