PR Pundit was engaged to introduce Six Senses’ first sanctuary in India, at Fort Barwara, a sensitively restored 14th century fort in Ranthambore in 2021.

A pre-bookings press release to travel trade media, and press kit curation with distinctive narratives for various media marked the early opening phase of  Six Senses brand’s entry into India. In a virtual world with restrictions, a digital preview was hosted for media to mark the opening in October 2021. Thereafter, carefully-curated hosted media visits for digital and traditional media from travel, design, lifestyle and luxury genres were activated to establish the resort’s unique luxury and wellness positioning. Authentic storytelling moments were captured by hosting key opinion leaders such as Divia Thani (Global Editorial Director, CNT) & Masoom Minawala (mega lifestyle Influencer), Mrunal Thakur (actress), Larissa Dsa (travel influencer), Tanya Ghavri (celebrity stylist) for personal milestones.

We have continued to build appeal via influencers in the luxury and travel segment by hosting pre-wedding celebrations for Alanna Panday, intimate birthday celebrations for Allu Arjun’s wife along with a creative showcase of the property with Vogue India. Our consistent efforts have positioned Fort Barwara as a destination for emotional hospitality, wellness, mindful luxury and slow living amongst Indian and global travelers. Six Senses Fort Barwara has bagged top honors at prestigious Travel+Leisure USA IT list 2022 and Conde Nast Traveller Hot List 2022 for the brand’s arrival in India.

THE RESULT

• 1150+ brand features in last 18 months.
• 9.4Bn cumulative reach.
• 410+Mn AVE through media reviews, listicles, trend stories & influencer hosting.
• 950+ posts and stories on social media.
• 50+ independent long lead features in leading luxury and travel magazines.