THE CHALLENGE

Tech industry has seen a lot of visionaries who have weathered tough times amid pandemic. As soon as China commenced lockdown, boAt stopped getting shipments and when China started its recovery phase, India began lockdown. As a result, some of its products planned for the first half of the year remain stuck in China.

To stay in minds of consumers, the company had to quickly switch their focus on the product roadmap in India. The task at hand was to bring forth how a four year old company has built a fundamentally strong operation to sustain this crisis

THE SOLUTION

The strategic approach to position boAt as one of the fastest growing consumer audio D2C brand in India and draw investor attention and earned recognition for the founders.The team leveraged the idea of how earphones and headphones have become the ‘New Essential’ given WFH restrictions. The same was amplified through industry reports like IDC and Counterpoint which positioned boAt as ‘Made for India’ brand. 

Senior editors and KOLs were kept informed on the brand’s evolution and plans across Delhi, Mumbai, Bangalore and Chennai. 

THE RESULT

Garnered cover story for boAt founders in Forbes Life and Entrepreneur India

Highlighted product USP’s through stand-alone reviews in leading tech publications like NDTV Gadgets, HT Tech, BGR, India Today, Financial Express

300+ impressions garnered across Tier A Media (HT MINT, ET Now, Grazia, Outlook Business, The Telegraph, The Economic Times)